Challenge
The existing Argyll and Bute Council website suffered from outdated information architecture, poor mobile responsiveness, and complex navigation that made it difficult for residents to access essential council services online.
Citizens faced frustration when trying to complete basic tasks like paying council tax, reporting issues, or finding local service information, often resorting to time-consuming phone calls or office visits.
The site's legacy design and fragmented content structure created barriers to digital service adoption, while staff struggled with content management workflows that hindered timely information updates across the geographically dispersed region.
Solution
Working with a local development agency, the council's incredibly talented in-house team, and stakeholders, I led a comprehensive website redesign that transformed the council's digital presence into a user-centered, service-focused platform.
The solution prioritised citizen journey mapping, streamlined information architecture, and mobile-first responsive design to serve the diverse needs of Argyll and Bute's communities. The new platform featured intuitive service categorisation, and location-based content delivery to help residents quickly find relevant local information. Enhanced content management capabilities empowered council staff to maintain accurate, up-to-date information across all departments and service areas.